Post by account_disabled on Dec 20, 2023 9:21:07 GMT 1
The topic of internal links hides a lot of advantages that many webmasters/marketers forget about and thus miss out on their benefits. How to properly work with internal links? Why deal with any internal links at all? What is it actually useful for? You will learn about this in my article. image A little introduction From my point of view as an SEO specialist, I perceive the advantages of internal links to be twofold. They are the facilitation of user navigation on the website and better orientation for search engine robots . As you surely already know, today's "optimization of websites for search engines" should rather be based on the rule of "optimization of websites for users" .
Which, thanks to the B2B Email List constant improvement of search engine algorithms, is actually one and the same thing. That's why these two things should go hand in hand already some Friday. Any decent SEO specialist should never think about practices that he wants to improve the site's position in search engines without bringing any added value to the user . So let's start from the rule "what is useful for users will also be appreciated by search engines" , and we will be rewarded for this by improving search positions . What is internal linking? An internal link means a link that is located on the website, after clicking on which the user gets to another page of the same website . An internal link can take the form of an image (animation) or text .
Just as for users, so for search engine bots, it is very important what form these internal links take and what informational value they bring. In the case of a text link, it is the so-called "anchor text" , or the text of the link , which tells users and robots where on the website it will move after clicking. image What is anchor text? In the case of an image, the anchor text function is replaced by an alternative description of the image (alt) or its title (title) . This applies especially to search engine bots, which cannot understand its meaning from images, and therefore derive this information from the alt description or title. Why is internal website linking important? As I already mentioned, internal links help users and search engine bots to better navigate the web . Thanks to a well-crafted structure of internal links, we make it easier for search engines to navigate the website.
Which, thanks to the B2B Email List constant improvement of search engine algorithms, is actually one and the same thing. That's why these two things should go hand in hand already some Friday. Any decent SEO specialist should never think about practices that he wants to improve the site's position in search engines without bringing any added value to the user . So let's start from the rule "what is useful for users will also be appreciated by search engines" , and we will be rewarded for this by improving search positions . What is internal linking? An internal link means a link that is located on the website, after clicking on which the user gets to another page of the same website . An internal link can take the form of an image (animation) or text .
Just as for users, so for search engine bots, it is very important what form these internal links take and what informational value they bring. In the case of a text link, it is the so-called "anchor text" , or the text of the link , which tells users and robots where on the website it will move after clicking. image What is anchor text? In the case of an image, the anchor text function is replaced by an alternative description of the image (alt) or its title (title) . This applies especially to search engine bots, which cannot understand its meaning from images, and therefore derive this information from the alt description or title. Why is internal website linking important? As I already mentioned, internal links help users and search engine bots to better navigate the web . Thanks to a well-crafted structure of internal links, we make it easier for search engines to navigate the website.