Post by account_disabled on Dec 20, 2023 10:19:07 GMT 1
This year's Marketing Festival is behind us, the emotional reactions are slowly but surely fading away. So it's time to think about what it actually brought us and where online marketing is going. In recent years, various trends like "seo is dead", "content is king", etc. have spread across the Internet. So who caught it this time and who will be on the podium temporarily? It's not that clear cut. It depends on how detailed you focus on individual topics. For the most part, it was never about the beginnings of revolutions in individual areas, but on the contrary, about evolution, which moves the field in question a step further . With this development, however, we are increasingly focusing on individual areas and are somewhat missing a comprehensive view of the whole.
Virtually all areas of C Level Executive List online marketing are becoming even more specialized, which has two effects: We can be much better in individual areas thanks to specialization - PPC, SEO, UX, content and others. Because of ever deeper specialization, we forget that individual areas influence each other more than ever. In order for online marketing to bring the expected results, it depends above all on their mutual compatibility . It is perhaps not surprising that most of the lectures dealt with topics such as SEO, Data, UX and automation. So let's take a closer look. Content is king? Maybe... Marcus Tober showed us where SEO is going these days. Search engines prioritize the most relevant content and form for query terms.
The result doesn't have to be just a link to a content page , but e.g. a video, document, image, etc. If you want to succeed in the competition, you have to create unique content that is relevant to customers at every stage of their purchase. It's not that far from Avinash's STDC framework . Just think about users who don't want to buy right now. This is not a revolutionary idea, but thanks to the constant improvement of search engine algorithms and the amount of data that we can easily evaluate today, we can get a little more out of it, including the measurability of real benefits. Data-driven...what?? Lucie Šperková showed how short-sighted it is to evaluate only last-click attribution . This view gives us rather distorted results of investments in online marketing. And Lukas Vermeer talked about how important it is to choose the right interpretation of the collected data.
Virtually all areas of C Level Executive List online marketing are becoming even more specialized, which has two effects: We can be much better in individual areas thanks to specialization - PPC, SEO, UX, content and others. Because of ever deeper specialization, we forget that individual areas influence each other more than ever. In order for online marketing to bring the expected results, it depends above all on their mutual compatibility . It is perhaps not surprising that most of the lectures dealt with topics such as SEO, Data, UX and automation. So let's take a closer look. Content is king? Maybe... Marcus Tober showed us where SEO is going these days. Search engines prioritize the most relevant content and form for query terms.
The result doesn't have to be just a link to a content page , but e.g. a video, document, image, etc. If you want to succeed in the competition, you have to create unique content that is relevant to customers at every stage of their purchase. It's not that far from Avinash's STDC framework . Just think about users who don't want to buy right now. This is not a revolutionary idea, but thanks to the constant improvement of search engine algorithms and the amount of data that we can easily evaluate today, we can get a little more out of it, including the measurability of real benefits. Data-driven...what?? Lucie Šperková showed how short-sighted it is to evaluate only last-click attribution . This view gives us rather distorted results of investments in online marketing. And Lukas Vermeer talked about how important it is to choose the right interpretation of the collected data.