Post by account_disabled on Mar 4, 2024 10:23:19 GMT 1
A personal brand is simply the result of a marketing process implemented to build a recognizable and well-defined self-image. It is the creation of " a character " in people's minds and which therefore helps to match the person to one or more products or services . Creating a personal brand therefore helps to make a person known to the public of a specific reference niche and therefore make the products or services they offer more attractive and sellable. To better understand this concept, let me give you an example borrowed from corporate brands. If I show you this logo: Red bull logo …you'll probably be able to tell me straight away that it's the Red bull logo.
Similarly, if I ask you : “tell me the name of an energy drink ”, you will Denmark Phone Number probably answer “ Red bull ”. This is because Red bull has built a recognizable ( the logo ) and well-defined ( energy drink ) brand. Through these elements, Red Bull differentiates itself from every other carbonated drink ... and also from those who then began to imitate it, given that Red Bull was the first to acquire a leading position in the energy drink sector. The brand it has built and the constant communication it does about it are in fact what make it the most consumed energy drink in the world . Building your personal brand is therefore the work you need to do to make yourself immediately recognizable to the public and fit into a specific category in your audience's mind. This will make you perceive yourself as a "specialist" in a specific area of expertise... and therefore will make you "different from the crowd". The goal of a good personal brand is therefore to ensure that your specific target audience immediately thinks of you when they want to solve a specific need or requirement.
So, just to be absolutely clear…personal branding is the work you do to create the right “image” in people's heads. And the personal brand is the result of this work. The advantages of creating an online personal brand But does working on your personal brand online bring real benefits or does it end up being just a form of self-gratification? Well... you can find a bit of everything online and there's certainly no shortage of self-proclaimed gurus . In my personal opinion, adopting an arrogant and self-congratulatory attitude ( especially on social media ) is the perfect way to ruin your reputation. But beyond these extreme cases, working seriously online on your personal brand can bring truly incredible advantages. A clear example is given by the ( few ) influencers who today manage to earn crazy amounts of money thanks to their personal brand . But even leaving aside these exceptions, working on personal branding is an investment of time and energy that is really worth considering.
Similarly, if I ask you : “tell me the name of an energy drink ”, you will Denmark Phone Number probably answer “ Red bull ”. This is because Red bull has built a recognizable ( the logo ) and well-defined ( energy drink ) brand. Through these elements, Red Bull differentiates itself from every other carbonated drink ... and also from those who then began to imitate it, given that Red Bull was the first to acquire a leading position in the energy drink sector. The brand it has built and the constant communication it does about it are in fact what make it the most consumed energy drink in the world . Building your personal brand is therefore the work you need to do to make yourself immediately recognizable to the public and fit into a specific category in your audience's mind. This will make you perceive yourself as a "specialist" in a specific area of expertise... and therefore will make you "different from the crowd". The goal of a good personal brand is therefore to ensure that your specific target audience immediately thinks of you when they want to solve a specific need or requirement.
So, just to be absolutely clear…personal branding is the work you do to create the right “image” in people's heads. And the personal brand is the result of this work. The advantages of creating an online personal brand But does working on your personal brand online bring real benefits or does it end up being just a form of self-gratification? Well... you can find a bit of everything online and there's certainly no shortage of self-proclaimed gurus . In my personal opinion, adopting an arrogant and self-congratulatory attitude ( especially on social media ) is the perfect way to ruin your reputation. But beyond these extreme cases, working seriously online on your personal brand can bring truly incredible advantages. A clear example is given by the ( few ) influencers who today manage to earn crazy amounts of money thanks to their personal brand . But even leaving aside these exceptions, working on personal branding is an investment of time and energy that is really worth considering.